If you watched the 2026 FIFA World Cup, you watched Erling Haaland. It was hard not to. The man was everywhere — goals, highlights, memes, the internet basically handed him the tournament before it was over.
But here's what nobody was talking about while all of that was happening. Behind every goal, every dominant performance, every 'how is he still running?' moment in the 80th minute, there was a routine most people never see. And a big part of that routine happens not at the training ground, not in the gym, but at home.
Part of it is talent. Part of it is training. But the part that might surprise you is something a lot simpler than that.
What happens behind the scenes
Haaland, one of the most dominant footballers on the planet and the standout striker of this summer's World Cup, once gave fans an unfiltered look at a day in his life. It's worth watching if you haven't seen it.
What stands out isn't the goals or the highlights. It's the routine. Before Haaland heads to training, Manchester City's sports therapist Mario Pafundi comes to his home for a session. Massage, mobility work, targeted treatment on the areas that take the most strain. All of it, at home, before the day really starts.
Pep Guardiola has spoken openly about how central his physio team is to keeping players on the pitch. Haaland has spoken about how working consistently with Pafundi helped him overcome the injury problems that plagued him at Borussia Dortmund. Pafundi's commitment goes so far that he traveled with Haaland to the 2026 FIFA World Cup this summer, maintaining the same regimen on the road that Haaland follows at home.
The care comes to him, consistently. That's not a coincidence. It's the strategy.
Why that matters beyond football
For elite athletes, having care come to them isn't just convenient. It's the reason they stay healthy. The physio doesn't wait for something to go wrong and then react. They show up consistently, catch small issues early, and make sure the player's body is being monitored continuously rather than periodically. That's exactly what preventive healthcare is supposed to do for everyone else.
The problem is that for most people, the traditional healthcare model works in reverse. You notice something is wrong. You schedule an appointment. You wait a few weeks. You drive to a clinic. You sit in a waiting room. By the time you actually see someone, whatever was small has had time to become something bigger.
Transportation barriers, scheduling difficulty, and the general friction of getting to a clinic are consistently among the top reasons people delay or skip preventive care altogether. These aren't excuses. They're real obstacles. For most people, the idea of a medical professional coming to their home has never even felt like an option.
You don’t have to be Haaland to get care at home
MeaeCare was built around a straightforward idea: the members who need preventive care the most are often the least likely to be able to access it the traditional way. So we bring it to them.
Our nationwide network of licensed clinicians delivers in-home screenings and health assessments directly to members, including diabetic retinopathy imaging, bone density screenings, Health Risk Assessments, and medication reconciliation visits that help reduce readmissions and support follow-through on care. No clinic visits, no transportation barriers, no scheduling headaches on the member's end.
Erling Haaland has a care team that comes to his home because someone recognized that removing the barrier between him and consistent care would change his health trajectory. It did.
That same logic applies to a 72-year-old Medicare Advantage member in a rural county who hasn't had a diabetic eye exam in three years. Not because they don't care about their health, but because getting there is genuinely hard. The barrier isn't awareness. It's access.
What elite athletes figured out that healthcare is still catching up to
The World Cup is a useful reminder that the world's best athletes don't leave their health to chance. They build systems around it. Consistent, proactive care that comes to them rather than waiting for something to go wrong. That principle doesn't have to stay on the pitch. It belongs to everyone.
Health plans are increasingly recognizing this. The members who are hardest to reach carry the most risk, and reaching them requires a fundamentally different approach than asking them to show up somewhere. MeaeCare is built for exactly that. We bring care directly to the members, so health plans don't have to choose between quality outcomes and member accessibility.
To learn more about how MeaeCare brings preventive care to your members at home, visit www.meaecare.com.
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